Experience
Delivering action and tangible results
Across our client engagements spanning three decades and 40 countries, we have supported public and private companies, families and founders, elected and appointed officials, and leaders of industries and movements. Highlights of this experience includes:
- A G20 member nation embarked on an ambitious program to expand cross-border trade and cultural ties with nine nations through a series of presidential level road shows, expositions, and partnerships designed to showcase gastronomy, art and fashion, natural resources and agriculture, and countless opportunities for mutual economic development. Our team worked from concepting through implementation of the program and ensured language, cultural symbolism and historical references, and points of potential connection and mistrust were addressed in order to avoid missteps and drive maximum return on investment for the nation, its industries and citizens.
- A global hospitality company faced an unprecedented risk to their business and brand as a result of false claims and a coordinated, sensational media campaign engineered by an aggressive legal team to demand millions in compensation. We worked with executives and legal counsel to weigh options and developed a proactive initiative to tackle the issue on multiple fronts, both in public and in private, in order to address the matter head-on and not wait for the next attack.
- A Fortune 500 pharmaceutical company needed to bring together a 10 country marketing and communications team and build their understanding of social media, the many platforms and use cases, and ensure alignment with important policies and regulatory requirements. We designed an initiative that engaged all participants in its design and delivery, including virtual and in-person workshops. In addition to growing internal capabilities and collaboration, new ideas and business-generating innovations were uncovered, further motivating the team to work together on their implementation.
- A global beverage company unveiled a creative advertising campaign in a foreign market during the Olympics which pitted a local celebrity against an international superstar leveraging language, symbolism and a healthy dose of national pride. Aware of the potential for controversy and business risk, we were engaged to analyze the situation, leverage data to map scenarios and risks, and devise a proactive campaign to lead consumers and the media towards a specific interpretation of the campaign and respond in real time in order to avoid storylines that would lead to controversy.
- A coastal region famous for tourism and shipping spent more than a week preparing for the worst from what was projected to be one of the largest hurricanes in modern history. While the storm dissipated upon landfall and brought minimal damage, global audiences assumed the worst given the size and negative attention given to the storm. Our team brought together a multidisciplinary group of communicators that quickly implemented an integrated global campaign to challenge this misperception and quickly recover the region’s reputation and business.
- A top 10 global airline faced unprecedented pressure to communicate its comprehensive policies, protocols, and commitments to travelers during the COVID-19 global pandemic and continuously adapt to changing guidelines, regulations and expectations around health safety. Our team worked with the airline to continuously track both the latest consumer sentiments as well as actions by competitors towards building trust during this challenging time and ensure that the airline persuasively positioned all of its actions towards building a premium safety positioning with media, influencers, and travelers.
- A cloud computing and data provider evolved its positioning and service offering and sought to strengthen its digital marketing to reach senior-level customers and more objectively compare the performance of various content, channels and campaigns. Our team conducted a comprehensive review, engaged current and potential marketing partners, and developed a new content and promotional model with a built-in mechanism for measuring and testing performance.
- A marketing services holding company sought to quickly scale its presence across Asia by acquiring and integrating independent firms across eight countries. Our team supported the identification and evaluation of targets and, in parallel with due diligence and the transaction process, designed a comprehensive integration plan covering branding, positioning, talent, clients, operations and finance in order to quickly bring the newly-acquired firms in line with global operations.
- A federal ministry identified a need to prepare its entire team, representatives from all states and relevant industry groups on best practices for collaborating and communicating during times of crisis including natural disasters, terrorism, and violence. We created a comprehensive communications playbook for 12 categories of scenarios and led an in-person workshop series across more than 15 cities and prepared more than 500 individuals to more professionally and effectively manage critical issues.
- A luxury hospitality group faced a variety of health and safety situations across its locations around the globe ranging from local crime/violence to viral infections stemming from food, insects and more. We worked to develop a comprehensive scenario plan, document protocols and put practices in place to mitigate risks. We developed a playbook for communications with customers, media and the industry to build trust and protect its brand and business before, during and after any incident.
- A gas station and convenience group needed to differentiate itself from competitors as it expanded. We created a new property development strategy centered on community engagement and recruited trusted locals to become informal advocates for the brand. We invited state, county and local officials as well as entrepreneurs, community organizations and other groups to share their ideas. By offering partnerships and bringing them together for an in-person event with company leadership, we ensured each new location was an instant hometown favorite.
